Color Matters: Intro to Color Theory

Ivy Stevens-Gupta held a lecture on Thursday, February 9th, in the Orvis Auditorium at Alfred State.  During her lecture, she talked about the psychological differences between colors and how to utilize these properties into art and design, as well as how she used these ideas into creating her works that are displayed currently in the Hinkle Library.  Ivy Stevens-Gupta got started as a business major at Alfred University and subsequently got a job working for a newspaper.  As newspapers began to die off in printed readership, she left and went back to school for marketing.  Currently, she teaches color theory and painting.

In her talk, she talked about the psychological aspects of utilizing different colors.  For example, complementary colors give off a sense of playfulness, whereas analogous color feel more natural and are calming.  Colors can also represent different ideas in different cultures and how you use these colors can influence the type of product you’re designing and who you’re designing it for.  For example, many international companies use blue because it is the safest color to use across cultures.  Colors can be helpful in representing ideas in art.  In her painting “Gender Blender,” she uses pink and blue to give a feeling of both masculinity and femininity.

These ideas of utilizing color theory will help me in designing for clients as well as in my own art.  I can use certain colors and color combinations in order to convey implied ideas and help to create more subtle messages in whatever I do.


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